We help companies improve their
in-house recruiting capabilities.
in-house recruiting capabilities.
- Strategy & Metrics
- Forecasts & Plans
- Sourcing, Assessment, & Closing Strategies
- Organizational Design & Service Delivery
- Metrics & Reporting
- Process, Guidelines, & Tools
- Process Optimization
- Policy/Guideline Development
- Recruiting Tools
- Focus Groups & Surveys
- Systems & Technology
- Selection & Implementation
- Custom User Guides & Training
- Technology Evaluation
- Recruitment Marketing
- Employment Branding & Messaging
- Careers Site Content Development
- Downloads
- Download a Consulting Brochure
Consulting > Employment Branding & Messaging
Employment Branding and Messaging
We help companies build their employee value propositions and create custom branding and messaging content that can be leveraged in ads, on career sites, within social networking communities, in presentations, during interviews, and in candidate collateral.
- Defining Your Employment Offering
It's probably not getting any easier to attract the top candidates you need. And there are hundreds of organizations all saying the same thing: our people make the difference, we're industry leaders, take your career to the next level. We can help you identify your employment "offering" by studying why recent hires joined your firm, surveying candidates who were offered but declined, talking with your recruiting team and hiring managers about their pitch, understanding what keeps your top performers engaged, and completing a competitive analysis of your top people competitors. You'll end up with key recruitment messaging that you can leverage in print, on the web, and in person. - Building Sourcing Profiles
One size does not fit all. And while you may leverage core messaging across all job types, we must also recognize that different candidates have different motivators. Engineers may want to hear about what they're going to build, and the cool technology they'll learn about and use, while sales people may want to make big deals and earn big bucks. We can help you create job specific sourcing profiles that capture the specific motivators and recruitment messaging that will appeal to your target candidates. This will help your recruiters get passive candidates interested, help your hiring manager articulate "what's in it for me?" in a more tailored way, and help you customize and target your job postings and ads. - Turning Your Messaging Into On-Target Content
While we're not an ad agency, we do have expertise translating your recruitment messaging into on-target content. We've helped companies create compelling job posting templates, new career site content and testimonials, hiring manager and recruiter talking points, presentations for campus or industry career events, and candidate/interview packets. Of course, if you're looking for professionally designed advertisements, we can help you engage a design firm.